DÉTOURNEMENT

This détournement of a Nike advertisement foregrounds the realities of labour exploitation embedded in global production systems. The image portrays a child working in a factory setting, accompanied by the phrase “Don’t make me do it.” rendered in Nike’s characteristic red type. By subverting familiar corporate imagery, the work exposes the human cost behind consumer goods and invites viewers to consider their own position within these structures. The piece raises questions about accountability, ethics, and the broader impact of commercial power on vulnerable communities.